GM Shaved Ice Team Update: Hello

Thank you for visiting GM Shaved Ice blog.  Heidi, George, Michele, and Sabrina created this fictional food truck for our Marketing 351 class at Cal State Fullerton.  We are writing a marketing plan for GM Shaved Ice for our final project.  Throughout the five weeks of the course, we will work cohesively to apply the knowledge we learned to our marketing plan.  We cannot wait to share our progress with you.  Feel free to ask us questions or give us feedback about our work.

The team chose to market a food truck due to its rising popularity and flexible place strategy food trucks are for consumers.  We chose shaved ice as our product because we felt the product has a great opportunity to thrive in the existing market.

 We based the name GM Shaved Ice off the first letter in our names.  We liked how the first four letters of our company’s name can represent our hard work in the project. 

Heidi found a template to help guide the writing process of our plan. Click here to see the template we plan to use.

We want our mission statement to reflect our goal of providing quality shaved ice and related products.  Customers should have an engaging experience before, during, and after eating our product.  We also want to increase profitable growth, create a strong employee culture, and be environmentally and socially sustainable.